Email Marketing

Email Marketing is the an effective form of communication for reaching a targeted customer base. By building up a contact list of your current client base and prospective clients, and communicating to them at regular intervals it allows you to seek repeat business and also encouraging brand recognition of your product. Publishing an email allows you to develop a more "personal" relationship with your potential client or customer base, and can be a great help in building a brand identity for your business.

Techno Hosting provides a fully managed Email Marketing solution for you business. design around four key elements; Design, Delivering, Tracking and Managing. These elements contribute to the success of a strong email marketing campaign.

Creating

Creating the right look and design is important for any email marketing campaign in a bit to increase circulation numbers and sales. Over the period of your email campaign, together we will develop familiar style of design and content that will be welcomed periodically from your current and potential clientele base.
  • A professional designed email that will be recognizable reflects your company branding of your online content.
  • A formatted email that in high in quality but small in size for effective delivery.
  • A personalized emails to your subscribers such as names and company's for the personal touch.
  • Auto-response emails for all subscribers online activities when updating their statues on your mailing list.

Delivering

A high delivery rate is the key to any email campaign success. A number of factors can affect the delivery of your marketing campaign. The structure of the email, delivery system and spam filters contribute to the success of the delivery. All campaigns are designed and deployed from our secure mailing system in Australian Data centre with the necessary requirements to pass through world standard spam filters allowing a high delivery rate to your subscribers.
  • Campaigns are sent in real time to you subscribers who will receive your email within minutes, not hours.
  • All emails are deployed from our Premium Australian Data Centre ensuring a delivery of emails.
  • The architecture of the email is formatted to achieve the highest delivery rate through spam filters to your mailing list inbox.
  • Scheduled times can be arrange so that your email campaign will be delivered at a time that your request, no matter what time of the day.
  • As well as sending a professional email, you can also include attachments to accompany any message you may have.
  • All email campaigns are deployed to a proofing group in your business before sending the campaign to your subscribers.

Tracking

Developing a successful overall marketing campaign relies on the feedback from each of the individual emails deployments. Are systems tracks the activities of your subscribers through your email giving you the insight of customer trends and interest. The analyst of the statistic can directed a campaign's development to consistently produce a high customer appeal throughout the campaign during.
  • Sales focused statics can be created for each email campaign.
  • Develop campaign content based of subscribers activities in previous statistics results.
  • Collate statistics for potential 3rd party advertisement in future emails.
  • Create target marketing strategies through subscriber activities.
  • See which mailing list members forward the email onto their friends.
  • Identify which subscribers are are viewing what sections of you camaign.

Management

One of the most time consuming activities with email marketing is the management of the mailing list. Trying to maintain an update list of subscribers can be frustrating and costly in both time and money. Your mailing list will be stored in a independent database that you can access online. The database in integrated into your website at your request allowing visitors to register. It also automatically updates the email address status after each deployment to disabling all not deliverable and unsubscribe address to ensure future deployments are not sent to those address
  • Duplication of emails addresses are removed on addition importing of mailing list.
  • Non-deliverable and Unsubscribe email address are automatically
  • Subscribe registration integrated on your website.
  • Automatically updated mailing list after each deployment.
  • Advance bounce handling system implemented in database automation.
  • Group creation available within main subscriber mailing list.
  • Subscriber Attributes can be added to database to personalizes campaigns
 

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